The Checkin blog

Five reasons why you should send out course certificates after your course

Written by Erik R | Jun 30, 2025 6:41:50 AM

After your participants have completed your course, it's easy to think the job is done - but there's one final step that can make a big difference: sending out course certificates!

While this may seem like a small gesture, it can have a major impact on both your participants and you as the course instructor.

Not sold on the idea yet?

We've compiled five good reasons why you should send out course certificates after your course to get you over the line:

1. Motivation and recognition

The course certificate serves as formal recognition of the participant's effort and achievement.

When a participant receives a course certificate, they can feel pride in having completed the course. This can be a strong motivating factor, especially for those who have invested a lot of time and energy in the course. Recognition in the form of a course certificate gives them a concrete reminder of what they have accomplished.

2. Professional value

A course certificate is not just a piece of paper with a name and date - it's also a valuable resource that participants can add to their resume or LinkedIn profile.

This allows participants to showcase their newly acquired skills and knowledge to potential employers or clients. For many, a course certificate can be what makes them stand out in a job application process or in their professional development.

3. Increased trust and credibility

When you, as a course instructor, send out course certificates, it strengthens both trust and credibility for both you as the organizer and your course.

It shows that you take participants' learning seriously and that your course is structured in a way that leads to concrete results. This can make it easier to attract new participants to future courses, as they see that your course provides tangible proof of learning outcomes.

4. Marketing effect

A course certificate can also function as a marketing tool. When participants share their course certificates on social media and spread the word about your course to their own network, it can lead to increased visibility and attract new participants.

Every time someone shows off a course certificate, it functions as a recommendation from someone who has taken the course, which can be very powerful.

5. Build loyalty and relationships

Sending out course certificates can help build stronger relationships between you and your participants. It shows that you value their participation and that you're interested in their success, even after the course is finished.

This can lead to increased loyalty, where participants choose to sign up for future courses or recommend your course to others.

Read more about how you can use Checkin for your next course!

Summary

Sending out course certificates after a course is a simple but effective way to recognize, motivate, and market your course.

It gives participants a concrete reward for their effort, while simultaneously strengthening your credibility as a course instructor.

So next time you finish a course, take the time to issue course certificates - it's a small investment with potentially big returns.

Did you know that with Checkin, you can send out course certificates automatically?